This video, made by a handful of African students in Germany I’ve never met (except for the great Micha Ru I met online, thank you FB), is one of my favorite YouTube videos. I’m honored to have been included by them. I feel accountable to this generation of young Africans around the world who are looking to mentors and models to remind them that the future will be different. Continue reading
My friend Zach (him again) just forwarded this link on FB about how L’Oreal and western mass market beauty companies are now looking to African women in Africa as their next frontier customer base.
The only little piece of good news (and I even see that one as a poisoned one) is the jobs that will hopefully be created locally by the installation of new manufacturing plants. I say it is a poisoned good news because of all that it could mean in the long run for our cultural heritage.
Since then, friends have been sending me notes asking if I had heard of it. This morning, I got tagged on Facebook by a friend called Zachary Caceres, wondering if I had seen the news. Zac is extremely intelligent and thoughtful and hit the nail on the head when he wrote this:
I am just now back from Nairobi, Kenya where I attended Convergence Africa and led a Master Class on the notion of “Executing on that Big idea”.
My session was sold out and the room was packed with people eager to learn more about entrepreneurship and how to overcome challenges specific to the region.
I command her talk and the questions she finally decided to ask herself. But at this point, the only way to transcend this massive, negative and reductive view of “Africa” that the world has of her and her people, is for a critical mass number of “Africans” to step up to the plate and dazzle with their actions and accomplishments. For that my personal strategy remains branding. No need to patronize people, even if you are preaching the Good. Offer real value, make it fun and cool and they will join in :)