I spent these past two years creating the mesmerizing scents for my upcoming line of Tiossano body care products. I have been immersed in the world of scents and initiated to the art of perfume. I have been blessed to learn from some of the world most renowned noses. I also read from some of the most enlightening specialists. Amongst them is an interesting character, Luca Turin.
A quotation from him in English that perfectly describes what my brand Tiossano draws from:
The French like luxury, but what the French call luxury is actually call-girl chic. Put it this way. After finishing secondary school at sixteen, I went back to Paris to go to university, Paris XII, Pierre et Marie Curie. I rented a room from Madame Clouzot, the sister of the film director Henri-Georges Clouzot, right near the Champs Elysees. She explained that there were only two great French perfume makers, Guerlain and Caron. Guerlain, she said, was for cocottes – kept women. Caron was for the duchesse. But in fact it was 1880s cocotte style that passes for chic in France. What the French consider ‘chic’ is actually kept-woman vulgarity. . . . Caron, on the other hand, is absolutely proper, proper chic. . . . Chic is, first, when you don’t have to prove that you have money, either because you have a lot and it doesn’t matter or because you don’t have any and it doesn’t matter. Chic is not aspirational. . . Chic is the most impossible thing to define. Luxury is a humourless thing, largely, and when humor happens in luxury it happens involuntarily. Chic is all about humor. Which means chic is about intelligence. And there has to be oddness – most luxury is conformist, and chic cannot be. Chic must be polite and not incommode others, but within that it can be as weird as it wants.